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SHOPPING CENTERS ARE EVOLVING INTO CONSUMER ENGAGEMENT SPACES. WHAT DOES THIS MEAN FOR OPERATORS LIKE YOU?
On the surface, it would seem like the future of shopping malls is on shaky ground. Store closings, the appeal of big box outlets, declining attendance rates, and the dramatic rise of online shopping have all had a tremendous impact on how and where people shop. This radical shift has created a tenuous situation for the retail environment over the last few years. One that many in the industry are having a hard time navigating through. The good news is there is a real opportunity for operators who understand the changes taking place and the direction the industry is heading towards.
As the retail industry evolves to adapt to these new realities, attractions operators can ride the coming wave and capitalize on an opportunity that appears to be custom made for their success.
Of course, choosing a location still needs to be carefully thought out. Does the profile of visitors, the intention of the clientele targeted, and the type of shopping centre align with your short- and long-term objectives as an entertainment provider?
If the shopping center is a destination that offers cinemas, theatres, hotels or restaurants, will your FEC benefit from that type of traffic or get lost in the shuffle?
With a wealth of experience in mall & shopping centers entertainment and a growing portfolio of global success, we can answer these questions and more.
Download this white paper to learn more on the future of the malls!